360-Degree View of your Customers and Customer Data
Every company wants to better understand their current and prospective customers, but how do you pull all the stuff you know and data you’ve collected into a cohesive view? Let’s
Marketing Automation
8 Tips to Retain your Newly Acquired Ecommerce Clients (LONG TERM)
It’s a very uncertain time for the world. Things are moving very fast, hourly news briefings can bring excitement and fear, often simultaneously, and nobody knows how things are going
Accelerating Content Creation Using Outsourced Writers
Content is king… You have probably heard this saying (or myth, as some call it) at least a few times in your career. Although you’ve heard it, are you actually
Apple IOS 14 Privacy Changes
Privacy is a hot topic for product and marketing managers, thanks to the higher level of regulation in the European Union. Apple’s IOS 14 operating system includes stronger privacy protections
Automation Integration: Unlocking Business Potential
Unlocking Business Potential through Automation Integration In today’s rapidly evolving technological landscape, businesses are constantly seeking ways to improve operational efficiency, reduce errors, and ultimately increase revenue. One powerful solution
Become a Habit
Manufacturers of commodity products struggle to differentiate themselves from their competitors. Companies in these markets find themselves in a race to the bottom where lowest price is the primary factor
Blue Fish Guide to Tracking ROI in Marketing
When you decide you are ready for your business to grow, you need to invest in marketing. But like any investment, you need to be sure you can determine its
Customer Relationships – The Dish on HubSpot & Facebook Integrations
It’s time to take a different approach to the classic wine and dine. How do you form meaningful relationships with your customers in the digital age?
Do You Know What You’re Paying For?
One of the risks of online advertising that doesn’t seem to get a lot of publicity is advertisers lacking control over where their ads are displayed. Automated ad placement can
Driving Revenue Growth Through Automation
Driving Revenue Growth Through Automation with Workato In today’s constantly evolving and lightning-paced business landscape, enterprises and large organizations are constantly seeking ways to boost their revenue while optimizing their
Email Marketing Best Practices for B2B Ecommerce
Since the days of the early internet, email marketing has continued to evolve and grow. According to some estimates, this industry is expected to reach US$22.16 bn by 2024. There
Getting Setup for Local Development and Leveraging the HubSpot CLI
HubSpot offers a lot of flexibility when it comes to allowing customizations within the platform, but it can be a bit overwhelming and confusing to know how to leverage the
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