If you’ve spent any time in sales and marketing, you know that having intimate knowledge of your prospects and customers can be a key to success. How do you gain […]
Category: Marketing Automation
Workato
Workato is an iPaaS that creates no-code/low-code integrations and workflows across your organization’s ecosystem and teams. Connect to cloud, on-prem databases, ERP systems, legacy applications, and more. Link your business […]
Hubspot
HubSpot’s CRM platform has all the tools and integrations you need for marketing, sales, content management and customer service. HubSpot offers 5 different products that can be used as stand-alone […]
Apple IOS 14 Privacy Changes
Privacy is a hot topic for product and marketing managers, thanks to the higher level of regulation in the European Union. Apple’s IOS 14 operating system includes stronger privacy protections […]
Support Teams of the Future
Support teams of the future are tightly integrated with Marketing and Sales. Data is the glue that binds the three functional areas together. The integration of Support with other customer […]
Leverage Heatmaps to Inform Your Marketing Strategy
If you’re in the Marketing, Design, or Product space, you have probably heard of Heatmaps. But what is a heatmap? And how can you leverage heatmaps to make data-based decisions? In […]
Customer Relationships – The Dish on HubSpot & Facebook Integrations
It’s time to take a different approach to the classic wine and dine. How do you form meaningful relationships with your customers in the digital age?
Setup a Hubspot-Magento Webhook
HubSpot is a powerful CRM system which integrates with Magento via an open-source extension. The HubSpot integration takes information from Magento and syncs it to HubSpot, which can help you […]
Email Marketing Best Practices for B2B Ecommerce
Since the days of the early internet, email marketing has continued to evolve and grow. According to some estimates, this industry is expected to reach US$22.16 bn by 2024. There […]
360-Degree View of your Customers and Customer Data
Every company wants to better understand their current and prospective customers, but how do you pull all the stuff you know and data you’ve collected into a cohesive view? Let’s […]
Measure Marketing Results Accurately with a T-Test
Measure Marketing Results Accurately One of the most important (and difficult) parts of marketing is proving the beneficial effects of marketing for your company. That’s when you measure marketing results […]
Using a Marketing ROI Checklist
Businesses selling established products must periodically analyze their marketing data or run the risk of overlooking potentially serious and expensive problems with their sales strategies. The purpose of analyzing marketing […]