We’ve all read about and experienced the truth that diverse teams perform better, make better products, and are more profitable. But women remain underrepresented in the tech industry and despite […]
Protect Yourself from Facebook Ad Hackers
Using the Facebook app has become an exercise in extreme frustration recently. Not only is every third post an ad, but the same ads keep appearing no matter how many […]
Accessibility is the Right Thing
ADA compliance and website accessibility may not be the top news items these days, but they are definitely important issues, with multiple recent lawsuits and some confusing verdicts being handed […]
People Power
I’ve been tracking the news out of Ukraine with the perspective of a Cold War veteran who served in Europe. (Yet again I reveal my age, but hey, I’ve EARNED […]
Use Prioritization to End Management by Crisis
Two years ago, I sold my suburban tract house and moved to a small farm. I care for several rescue horses, keep bees and chickens, and planted fruit trees and […]
Death by Meeting
My kids like to tell me that I am old. I’ll say something like “before we had cell phones”, and they just stare at me because they really can’t imagine […]
Retail Omnichannel Pitfalls
My husband works for a department store chain that, like a lot of retail businesses, has had significant struggles throughout the pandemic. As they try to evolve into a stronger […]
What Did We Learn? Automated Metadata Extraction for Oil & Gas Engineering Documentation
Lisa Hill, Gary Cox, and guest Dan Champ from Ephesoft presented a webinar about the power of Ephesoft automated data extraction using engineering documentation as a real-world example. The webinar […]
Do You Know What You’re Paying For?
One of the risks of online advertising that doesn’t seem to get a lot of publicity is advertisers lacking control over where their ads are displayed. Automated ad placement can […]
When Marketing Misses the Mark
My next topic is difficult to write about because it’s difficult to quantify. How do you know if your advertising is reaching your target audience or missing it by a […]
UAT for your Magento Project?
When deploying COTS (commercial-off-the-shelf) software such as Magento, “How much should I test in UAT?” is always an interesting question. After all, you’re buying 3rd party software so that you […]
Protect Yourself From Click Fraud
The last thing you want or need is to have your limited marketing budget consumed by fraudulent online activity. Click fraud, a common and growing problem for online marketers, is […]