General
Death by Meeting
My kids like to tell me that I am old. I’ll say something like “before we had cell phones”, and they just stare at me because they really can’t imagine
March 28, 2022
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Author: Geraldine Mongold
Ecommerce
Retail Omnichannel Pitfalls
My husband works for a department store chain that, like a lot of retail businesses, has had significant struggles throughout the pandemic. As they try to evolve into a stronger
March 21, 2022
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ECM
What Did We Learn? Automated Metadata Extraction for Oil & Gas Engineering Documentation
Lisa Hill, Gary Cox, and guest Dan Champ from Ephesoft presented a webinar about the power of Ephesoft automated data extraction using engineering documentation as a real-world example. The webinar
March 21, 2022
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Marketing Automation
Do You Know What You’re Paying For?
One of the risks of online advertising that doesn’t seem to get a lot of publicity is advertisers lacking control over where their ads are displayed. Automated ad placement can
March 7, 2022
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Marketing Automation
When Marketing Misses the Mark
My next topic is difficult to write about because it’s difficult to quantify. How do you know if your advertising is reaching your target audience or missing it by a
February 7, 2022
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Ecommerce
UAT for your Magento Project?
When deploying COTS (commercial-off-the-shelf) software such as Magento, “How much should I test in UAT?” is always an interesting question. After all, you’re buying 3rd party software so that you
January 17, 2022
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Ecommerce
Protect Yourself From Click Fraud
The last thing you want or need is to have your limited marketing budget consumed by fraudulent online activity. Click fraud, a common and growing problem for online marketers, is
December 20, 2021
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Training
Enabling Innovation and Bicycles
Want innovative products? Start with robust objectives! Recently, I was working on a project to design a sales enablement application for a financial services client. As we talked through the
July 26, 2021
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