Author: Geraldine Mongold

Web Meeting on laptop
General

Death by Meeting

My kids like to tell me that I am old. I’ll say something like “before we had cell phones”, and they just stare at me because they really can’t imagine

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Audience on a whiteboard
Ecommerce

Retail Omnichannel Pitfalls

My husband works for a department store chain that, like a lot of retail businesses, has had significant struggles throughout the pandemic. As they try to evolve into a stronger

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Marketing Automation

Do You Know What You’re Paying For?

One of the risks of online advertising that doesn’t seem to get a lot of publicity is advertisers lacking control over where their ads are displayed. Automated ad placement can

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Audience on a whiteboard
Marketing Automation

When Marketing Misses the Mark

My next topic is difficult to write about because it’s difficult to quantify. How do you know if your advertising is reaching your target audience or missing it by a

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Website Wireframes
Ecommerce

UAT for your Magento Project?

When deploying COTS (commercial-off-the-shelf) software such as Magento, “How much should I test in UAT?” is always an interesting question.  After all, you’re buying 3rd party software so that you

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Coins on a dollar
Ecommerce

Protect Yourself From Click Fraud

The last thing you want or need is to have your limited marketing budget consumed by fraudulent online activity. Click fraud, a common and growing problem for online marketers, is

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Training

Enabling Innovation and Bicycles

Want innovative products? Start with robust objectives! Recently, I was working on a project to design a sales enablement application for a financial services client. As we talked through the

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