The Business Objective Model (BOM) is created to document a project’s value for the company creating it. The elements of a Business Objective Model are business problem/objective pairs that culminate in product concept to solve the business problem. Success metrics are also included, which state the goals the project will be measured against.

A BOM is comprised of four components: 1) business problem, 2) business objective, 3) product concept, and 4) high-level features associated with the product concept. If done successfully, a product concept will always map back to a specific business objective and business objectives will map back to a specific business problem.

Business Objective Models generally have multiple layers. A single business problem can spawn multiple business objectives and those business objectives can spawn multiple business problems.  However, the simplicity or complexity of a BOM directly reflects the simplicity or complexity of the project itself.

Occasionally, a product concept is determined prior to stakeholders defining the actual business objective. When this occurs, it is helpful to create a BOM by working backwards. Ask the question, “What business problem will this product solve?” This will help you arrive at the business objective. Through this process you may find that the original product concept and/or its features needs to change.

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