Omnichannel

ArgonDigital - enterprise automation experts

The practice of marketing and selling wherever a merchant’s customers buy while providing a seemless experience throughout the overall customer journey. This may include selling online, in-store or over the phone. Technology is often used to connect systems at different locations so the customer can complete their transaction as quickly as possible while at the same time the merchant is able to track the progress of that sales process at each of the customer touchpoints.