Customer Relationship Management [CRM]

Software intended to help organizations have better visibility into how prospects and customers are interacting with their brand. Modern CRMs provide tools for sales teams to track customer behavior and communications as they progress through the sales funnel. Some CRMs also offer marketing automation tools that can help businesses connect with their prospects and customers in well-timed, highly personalized ways. Popular CRMs include HubSpot, Salesforce and Zoho.