Author: Geraldine Mongold

Product Management

Accessibility is the Right Thing

ADA compliance and website accessibility may not be the top news items these days, but they are definitely important issues, with multiple recent lawsuits and some confusing verdicts being handed

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Woman looks at computer biting pencil in frustration
General Articles

Why Do Women Keep Leaving Tech?

We’ve all read about and experienced the truth that diverse teams perform better, make better products, and are more profitable. But women remain underrepresented in the tech industry and despite

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General Articles

People Power

I’ve been tracking the news out of Ukraine with the perspective of a Cold War veteran who served in Europe. (Yet again I reveal my age, but hey, I’ve EARNED

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Web Meeting on laptop
General Articles

Death by Meeting

My kids like to tell me that I am old. I’ll say something like “before we had cell phones”, and they just stare at me because they really can’t imagine

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Audience on a whiteboard
Ecommerce

Retail Omnichannel Pitfalls

My husband works for a department store chain that, like a lot of retail businesses, has had significant struggles throughout the pandemic. As they try to evolve into a stronger

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Marketing Automation

Do You Know What You’re Paying For?

One of the risks of online advertising that doesn’t seem to get a lot of publicity is advertisers lacking control over where their ads are displayed. Automated ad placement can

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Audience on a whiteboard
Marketing Automation

When Marketing Misses the Mark

My next topic is difficult to write about because it’s difficult to quantify. How do you know if your advertising is reaching your target audience or missing it by a

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Website Wireframes
Ecommerce

UAT for your Magento Project?

When deploying COTS (commercial-off-the-shelf) software such as Magento, “How much should I test in UAT?” is always an interesting question.  After all, you’re buying 3rd party software so that you

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Coins on a dollar
Ecommerce

Protect Yourself From Click Fraud

The last thing you want or need is to have your limited marketing budget consumed by fraudulent online activity. Click fraud, a common and growing problem for online marketers, is

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