No, we’re not talking about these cookies, we’re talking about little bits of data that websites store in your web browser. Cookies started out as being an easy way for websites to store information about your browsing session in order to help make your experience better. Over the years, cookies have fallen out of favor due to their use in marketing – to the extent that some fear that too much information about a user can be gleaned from their browser’s cookies. Companies like Google and Apple are exploring options for removing cookie support altogether in their browsers which would have a significant impact on the functionality of sites, particularly ecommerce sites, that rely on them.
