Google Analytics is a leading web analytics tool that collects user website data to provide insights into user experience and website performance. At ArgonDigital, we want our clients to understand how their users behave and interact with their websites so they can optimize every page down to the button. By analyzing the data collected from Google Analytics, ArgonDigital provides insights that have helped our clients improve their user journeys to acquire and retain more customers and increase ROI through conversions. Additionally, ArgonDigital integrates Google Analytics with Google Data Studio, Google Ads, and Google Optimize so our clients can strategically utilize their data to improve their businesses.