Leverage technology to provide optimized support solutions.  Make Chatbots an essential tool in your support arsenal to respond to routine customer inquiries.  This will free up human support to tackle the nuanced problems that require higher level skills and complex problem solving capabilities.  Use video tools extensively to teach your customers how to use your products.  Video is expensive to make, but it is a one time expense that pays significant returns in the form of increased customer satisfaction and repeat business.  There are few things more frustrating from a customer viewpoint than having to wade through a thick manual to find the solution to a problem.  The more useful the support tools provided to your customers, the greater the likelihood of your company becoming a habit that the customer automatically turns to for the services and products you offer.  Reinvent your organization to value your customers’ time and you will find an immediate uptick in perceptions of customer experience.