Customer Journey Mapping is a critical tool in the winding path of today’s digital consumer. From initial discovery of a brand up until purchase, there are many new and interconnected
Like most activities in the B2B world, the sales process is rapidly evolving due to advances in technology. In the past, a distributor or manufacturing businesses built solid relationships with
Failure to retain users, or churn, is a major problem plaguing consumer software applications. The average application loses the majority of users who download it within one day, and many
A few weeks ago, I hit a young adult milestone. The car I’d been driving since high school effectively disintegrated, and for the first time in my life I had
Last June the Supreme Court decided to allow state and local governments to impose sales taxes on online businesses which sell to customers located within their jurisdictions. The case-South Dakota
SpongeBob taught me a lot as a kid. Sure, he taught us about imagination, entrepreneurship, and Texas, which was all very useful. But, if you look closer (as I have
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