What do we mean when we say customer lifecycle? At its core, the customer lifecycle is a framework for conceiving of the end-to-end customer experience. There are many ways to
The B2B Customer Journey Map guide is designed to highlight the different components involved in a customer’s journey through the awareness-credibility-trust sales funnel. This journey is complex and multifaceted– with
Today, I’d like to talk about what makes us valuable as requirements analysts. As a young professional in this industry, I’ve devoted a fair amount of time to contemplating this
Intro In a previous series, I briefly discussed the idea that “Perfection is the enemy of good.” In today’s post, I want to spend some time exploring what that statement
In Part 1 of this series, I introduced a cognitive bias called the curse of knowledge. In Part 2, I discussed some strategies that can be used to overcome it.
In Part 1 of this series, I discussed a cognitive bias called the curse of knowledge. One of my primary goals was to establish its potentially negative impact on communication. For today’s
Unsurprisingly, the idea of knowledge as a curse seems counterintuitive. In an information-based industry like requirements analysis, how could knowledge be considered anything other than positive? The answer involves cognitive
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