If You Build It, Will They Use It? Leveraging Business Objectives to Deliver Valuable Features

Business Objectives are the measurable results a business desires to achieve when executing a project. They can be used to ensure that everything developed in the project contributes to the desired measurable business value. 

This handout is a cheat sheet of sorts that will help refresh you on the structure of a Business Objectives Model when it’s time to create one for your project or program. We also give you some samples of what it looks like to have a conversation with stakeholders to elicit their business problems and objectives. At ArgonDigital we like to print it double-sided and laminate them, but it will do just as well in digital format.

Reach out if you have any follow up questions!

Joy Beatty


Joy helps customers be more effective by modifying their approach to software requirements and product management so IT projects deliver the intended business value. Joy has provided software requirements training to thousands and is PMI-PBA® and CBAP® certified. Additionally, she writes about requirements methodologies in books, journals, white papers, and blogs.

Joy was a contributing author to PMI’s Business Analysis for Practitioners: A Practice Guide and their foundational standard, The PMI Guide to Business Analysis.”

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