Web Content Management [WCM]

At its core, WCM has many of the same characteristics as content management (see CMS above) – version history, workflow routing,collaboration capabilities, etc. Where WCM really stands out is in the ability to publish that content out to websites (and, in some cases, 3rd party services like marketing platforms) and easily control when and how that content is presented to consumers on those sites. Additionally, WCM solutions allow organizations to manage reusable components of content that can be used in pages and other components.