RMA is the process by which customers can return products to a merchant within the guidelines of the merchant’s established warranty terms. RMA can be a highly automated process that’s initiated by the customer on a merchant’s site but it can also be something as simple as a form or email. In more modern ecommerce platforms, RMA features include full self-service on the returns process, ability to print return shipping labels, customizable workflows for the merchant so returns requests are routed to the right customer service reps and payment refunds.
Return Merchandise Authorization [RMA]
