Product Attributes

ArgonDigital - enterprise automation experts

Similar to customer attributes, ecommerce platforms will generally provide a set of default properties that can be associated with products in the catalog (e.g. “sku”, “product description”, “weight”). Additionally, most platforms will provide a way to define custom product attributes that can be used to provide more detailed information to customers and to help facilitate order fulfillment. Large merchants will often use a Product Information Management (PIM) system to maintain their product attributes and then integrate that PIM with their ecommerce platform. As part of that integration, custom product attributes may be needed in order to represent data in the PIM on the commerce site.