ArgonDigital - enterprise automation experts

Product bundles allow customers to “mix and match” what would normally be individual products into a collection of products. A bundle gives customers flexibility in terms of how they can select the elements of the bundle but it also provides convenience and simplicity in that the bundle appears to be a single item when they enter into the check out process. Typically, merchants will still see the individual SKUs that make up each product in the selected bundle and will fulfill as if the customer added the products individually.