Bounce Rate

ArgonDigital - enterprise automation experts

Bounce rate is a measure of the number of users that visit a site and subsequently leave without navigating to other areas of the site. Bounce is one data point that marketers can use in order to determine effectiveness of site content. If the bounce rate for a particular page is considered high relative to other pages, it may be content or images that aren’t compelling enough for the user to continue interacting with the site. Once adjustments are made to the site content, bounce rate can be compared to the baseline to see if those changes have had a positive result.