Average Order Value [AOV]

ArgonDigital - enterprise automation experts

The average dollar amount of all orders placed over a specific time period.

For example, if a site has 2,000 orders in a month totaling $600,000 then the AOV for that month would be $600,000/2,000=$300. Tracking AOV can be helpful when evaluating the performance of marketing efforts and/or site enhancements intended to have customers buy more product or higher-dollar product than they typically would in a single order.