Testing methodology that involves presenting at least two versions (i.e. the “A” version and the “B” version) of an asset to users and measuring to see which version(s) perform better. Assets could be landing pages on your site, lifestyle or product images, site styling, transactional or marketing emails, etc. Products like Google Optimize can make the process of measuring performance much easier so you can focus on the actual creation of the asset versions.
A/B testing
