Tag: Target Audience

When Marketing Misses the Mark

When Marketing Misses the Mark Audience on a whiteboard

My next topic is difficult to write about because it’s difficult to quantify. How do you know if your advertising is reaching your target audience or missing it by a mile? Imagine you’re a middle-aged white woman who runs, does yoga, bicycles, and runs a farm in addition to her professional career (hint, it’s me). […]