Tag: ROI

Blue Fish Guide to Tracking ROI in Marketing

Blue Fish Guide to Tracking ROI in Marketing Investment - Tracking ROI

When you decide you are ready for your business to grow, you need to invest in marketing. But like any investment, you need to be sure you can determine its return (ROI – Return on Investment) to hone your marketing strategy for maximum yield — so where do you start? You probably already know that […]

Implementing a Requirements Development and Management Processes

Implementing a Requirements Development and Management Processes ArgonDigital - enterprise automation experts

Note this is an update to this blog originally posted in 2013. A major challenge to implementing the chosen RDM capability for your organization and project is convincing management and co-workers that it is time to implement or perhaps improve your organization’s RDM capabilities and knocking down the walls of resistance.  I have heard many reasons […]

Applicability of MBSE to Different Types of Projects

Applicability of MBSE to Different Types of Projects ArgonDigital - enterprise automation experts

I received the following comment concerning our blog entitled: “MBSE and Requirements“. “I’ve read your article about MBSE and requirements and found it very good (as usual). In the MBSE group on LinkedIn there’s a discussion about how and why MBSE tools should provide document generation functionality and I think your article gives a perfect […]

BAs Need to Think Quietly

BAs Need to Think Quietly ArgonDigital - enterprise automation experts

Also at BAWorld: Boston, Monday I heard Barbara Carkenoard talk about “ROI? Measuring the Real Value of Business Analysis” and her learning objectives were: Learn to talk about the specific value of a strong business analysis discipline Consider business analysis metrics for use in your organization Understand why a financial ROI is not normally calculated […]