As part of our Live from BAWorld: Boston series, I just heard a talk from Karen McKay at Doreen Evans Associates (DEA). She discussed building a BA competency in your organization. Her talk was focused on the high-level need for such a model and what the components of it are. I think a next level of discussion that would be interesting is tactics you could use to create one yourself – which specific tools and tactics work.
The combination of pandemic and moving to a rural community has increased the amount of shopping I do online, but even before those events I found myself depending more and