Positive Vibes Only
Some years ago, I volunteered with an environmental non-profit organization. It wasn’t long before I was helping out with a couple of committees, one of which was in charge of
Marketing Automation
Protect Yourself from Facebook Ad Hackers
Using the Facebook app has become an exercise in extreme frustration recently. Not only is every third post an ad, but the same ads keep appearing no matter how many
The Ecommerce Cannibalization Conundrum
“Don’t cut into my commissions!” your sales team pleads. It may be a dog-eat-dog world, but that doesn’t mean your online sales have to eat into your existing employee-aided deals.
Stylize the Hubspot Subscription Preferences Page
HubSpot offers a lot of functionality. One of the things it does best is providing you one powerful, easy-to-use platform to run complete inbound marketing campaigns at scale. HubSpot allows
Retail Omnichannel Pitfalls
My husband works for a department store chain that, like a lot of retail businesses, has had significant struggles throughout the pandemic. As they try to evolve into a stronger
Do You Know What You’re Paying For?
One of the risks of online advertising that doesn’t seem to get a lot of publicity is advertisers lacking control over where their ads are displayed. Automated ad placement can
When Marketing Misses the Mark
My next topic is difficult to write about because it’s difficult to quantify. How do you know if your advertising is reaching your target audience or missing it by a
Getting Setup for Local Development and Leveraging the HubSpot CLI
HubSpot offers a lot of flexibility when it comes to allowing customizations within the platform, but it can be a bit overwhelming and confusing to know how to leverage the
What Happens If Your Product Gets Banned on Amazon?
Imagine entrepreneur Jane is developing a product. With some initial testing in local marketplaces, her product garners rave reviews, and Jane realizes she has an opportunity to build a brand
Protect Yourself From Click Fraud
The last thing you want or need is to have your limited marketing budget consumed by fraudulent online activity. Click fraud, a common and growing problem for online marketers, is
Using Custom Code in HubSpot Workflow
HubSpot is a powerful customer relationship management system that often needs to be integrated with many other systems. This can include ERPs, internal systems, marketing, and ecommerce platforms. Unless you
Marketing Automation or CRM – Which do I need?
Here at Blue Fish, we design and implement commerce-based solutions across a variety of industries and company sizes. In nearly all those solutions, our clients also have varying needs to
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