Breaking Down the Customer Lifecycle – What It Is and Why It Matters
What do we mean when we say customer lifecycle? At its core, the customer lifecycle is a framework for conceiving of the end-to-end customer experience. There are many ways to
What do we mean when we say customer lifecycle? At its core, the customer lifecycle is a framework for conceiving of the end-to-end customer experience. There are many ways to
Thinking About Marketing Marketing is inherently intangible. Its core value is based in potential outcomes rather than intrinsic qualities. Not only that, its success is dependent on something that is
The B2B Customer Journey Map guide is designed to highlight the different components involved in a customer’s journey through the awareness-credibility-trust sales funnel. This journey is complex and multifaceted– with
Today, I’d like to talk about what makes us valuable as requirements analysts. As a young professional in this industry, I’ve devoted a fair amount of time to contemplating this
Intro In a previous series, I briefly discussed the idea that “Perfection is the enemy of good.” In today’s post, I want to spend some time exploring what that statement
In Part 1 of this series, I introduced a cognitive bias called the curse of knowledge. In Part 2, I discussed some strategies that can be used to overcome it.
In Part 1 of this series, I discussed a cognitive bias called the curse of knowledge. One of my primary goals was to establish its potentially negative impact on communication. For today’s
Unsurprisingly, the idea of knowledge as a curse seems counterintuitive. In an information-based industry like requirements analysis, how could knowledge be considered anything other than positive? The answer involves cognitive
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