Author: Ajay Badri

Ecommerce

Identity Management and UX

All businesses interacting with customers, virtually or in person, must balance two key aspects of the interactions – user experience and security.  They are often thought of as distinct and

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Analytics

Support Teams of the Future

Support teams of the future are tightly integrated with Marketing and Sales.  Data is the glue that binds the three functional areas together.  The integration of Support with other customer

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Ecommerce

The Importance of Influencers

Influencers are individuals or entities who impact the perceptions of the products or services of your company.  The role of influencers has grown dramatically in the last few years as

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Marketing Automation

Become a Habit

Manufacturers of commodity products struggle to differentiate themselves from their competitors.  Companies in these markets find themselves in a race to the bottom where lowest price is the primary factor

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Product Management

Regression Testing in an Agile Environment

Developing complex software for enterprises using Agile development methodologies has presented some unique challenges, especially in the area of regression testing. This is particularly true in the Financial Services sector

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Product Management

The Most Important Part of A User Story

The last couple of years has seen a wholesale shift in development methodologies among the Fortune 1000 companies from Waterfall to Agile.  It is not an exaggeration to say that

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Product Management

Agile Requirements Document

At ArgonDigital, on our Agile projects we have introduced a project artifact called the Agile Requirements Document or ARD that we create during the planning phase of a project.  We

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Product Management

Agile is a Cultural Revolution

Agile is often spoken of a development methodology along the lines of “Agile is a development methodology; other common development methodologies are Waterfall, Iterative, etc.”  This is akin to saying

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