Historically, companies looked at what the unique identifier was for their businesses. By being unique, this was enough to attract buyers. Uniqueness could be something along the lines of ‘we own the ecosystem’ or ‘we have market power on our side.’ However, our world is changing. In a survey by Accenture, “71% of B2B buyers […]
Ready to make your technology a strategic advantage?
Generate and convert leads, increase revenue through ecommerce, and cut costs by automating operations.