Day: May 4, 2021

The B2B Buyer of the Future

The B2B Buyer of the Future

Historically, companies looked at what the unique identifier was for their businesses. By being unique, this was enough to attract buyers. Uniqueness could be something along the lines of ‘we own the ecosystem’ or ‘we have market power on our side.’ However, our world is changing. In a survey by Accenture, “71% of B2B buyers […]