All companies want to communicate more effectively with visitors to their website. Today, it’s about conveying a message tailored specifically to the profile of each unique visitor. In particular, companies […]
Day: August 28, 2013
Aligning Business Objectives to Requirements, Part 2: Objective Chains
In my last post, I talked about the importance of prioritizing features against project business objectives. However, this is easier said than done! While it is easy enough to say […]